We exist to give every groundskeeper, facilities director, and sports organisation the same intelligence that elite teams rely on — turning turf data into decisions that win matches, prevent injuries, and protect the planet.
Data for sports on grass.Turfcoach exists at the intersection of sports science and turfgrass agronomy. We build data tools that help the people who manage playing surfaces make smarter, faster, and more sustainable decisions.
For too long, pitch management has relied on intuition and tradition. We believe every grass surface deserves the same analytical rigour that performance teams apply to athletes — because the pitch is part of the team.
From a Premier League stadium to a municipal multi-sport facility, Turfcoach brings AI-powered analytics, real-time monitoring, and deep agronomic knowledge to the people who care for the surface.
Pitch conditions directly influence match outcomes, injury rates, and athlete performance. We quantify what was previously unmeasured.
Smarter data means less water, fewer agrochemicals, and a smaller carbon footprint — without compromising playing quality.
Elite analytics shouldn't be a luxury. We make professional-grade pitch intelligence available to organisations at every level of sport.
After a short period in Leipzig, turfcoach moved to Berlin to develop the product.
First SaaS product launched for groundskeepers.
Five formal research programmes established — with continuous monitoring of peer-reviewed literature and automated integration of validated findings into recommendations.
Expanded into multiple sports beyond the world of association football into lawn tennis, American football, baseball and many more.
Turfcoach operates in more than 30 countries on 5 continents and in more than 10 different sports.
Turfcoach serves sports organisations across football, tennis, rugby, American football, cricket, baseball, and multi-sport facilities — with a platform grounded in the world's most comprehensive applied turfgrass science programme.
The pitch matters differently to a groundskeeper, a stadium operations team, and a competition director. Turfcoach is built for all of them — with role-specific views, alerts, and reporting.
Turfcoach is built on five continuously updated research programmes – synthesising peer-reviewed turfgrass science, sports medicine, and agronomic literature into the models that power your daily platform.
"This innovation has the potential to revolutionise data-based turf care in groundskeeping and generate considerable added value in terms of resource use, training ground and stadium turf quality, injury prevention and performance characteristics of the pitch."
"We have been working with Turfcoach for over a year and are impressed by their passion and innovative potential. The AI-based turf maintenance has stimulated interesting processes throughout our club, especially with regard to sustainability and injury prevention."
"This is an idea with great potential in professional sport. This technology meets a need in sport which is gaining momentum."
"Turfcoach impressed a panel comprising sports industry professionals from Microsoft, SportSG, FIFA, LaLiga, Real Madrid, and Singapore Cycling Federation. A worthy winner of the International Sports Groundbreakers Challenge."
Enabling green infrastructure maintenance under optimal resource consumption — saving water, fertilizer, and pesticides across urban sports facilities.
By enabling play on agrochemical-free turfgrass, Turfcoach delivers a double benefit: healthier surfaces for athletes and reduced chemical burden on ecosystems.
Using less irrigation, fewer pesticides, and reducing the carbon footprint of pitch maintenance to protect terrestrial biodiversity on lawns and sports grounds globally.
Sport is a major driver of societal change. We partner with governing bodies and federations to support their commitments under the Paris Climate Agreement.
See how Turfcoach can transform the way you manage your playing surface — from reactive maintenance to real-time intelligence.