turfcoach shortlisted as the best Start-up of the Year

We are thrilled to announce that we've been shortlisted as the Best Start-Up of the Year at the prestigious 2024 Sports Technology Awards!

This year's shortlist of the Awards boasts an impressive array of leading tech brands such as Google, Apple, and Sony, alongside exciting startups and innovative scaleups. Collectively their work showcases cutting-edge thinking, including advancements in AI, blockchain, VR, AR, and renewables within the realm of sports and sports-business sectors. With hundreds of entries pouring in from around the globe, the competition has been fierce, reflecting the ever-growing significance of technology in shaping the future of sports.

Judging The Awards were leading technologists, business visionaries, and champion athletes. Renowned figures such as Sir Steve Redgrave, Nasser Hussein, Stef Reid and Adam Lallana, along with representatives from Magic Johnson Enterprises, FIFA, PGA European Tour, ATP, and TikTok, have scrutinized the submissions, ensuring that only the most innovative and impactful technologies make it to the shortlist.

The winners of The Awards will be revealed at a new-look ceremony scheduled for Thursday, May 9th at The Londoner, in the heart of the city’s West End.  The event promises to be an unforgettable celebration of innovation, bringing together industry leaders, innovators, and stakeholders from around the world to honour excellence in sports technology.