In the dynamic world of sports, maintaining high-quality playing surfaces is essential for optimal player performance and safety. The advent of data-driven maintenance offers transformative potential for turfgrass management, particularly in the sports sector. By leveraging advanced technologies and data analytics, groundskeepers can optimise field conditions, enhance resource efficiency, and support sustainable practices. This white paper explores how data-driven approaches are revolutionising turfgrass maintenance and provides examples of their application in sports venues.